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Suntory announced that characters from Shueisha and Koyoharu Gotouge’s Demon Slayer will appear on the labels of drinks like Pepsi and CC Lemon in Japan. Things start in the middle of June 2025 and an official site is open, though the crossover campaign and full reveal of additional items comes on June 16, 2025. 

Here’s an official photo from social media that showed some of the Demon Slayer Suntory labels on products like Pepsi, CC Lemon, Dekavita C, Natchan, and Pop Melon Soda. In each case, it looks like there are two variants per drink. One type of label shows a hero, such a member of the main party or Hashira, while the other features a notable demon. The Pop Melon Soda examples show Mist Hashira Muichiro Tokito and the demon Gyokko on them. The first Pepsi Big Zero labels show Tanjiro Kamado and Muzan Kibutsuji on them. On the front of the Pepsi Lemon Big Zero are Zenitsu Agatsuma and the demon Daki. The first two CC Lemon bottles show Sound Hashira Tengen Uzui and Gyutaro, and the second two show Flame Hashira Kyojuro Rengoku and Akaza. Dekavita C bottles in the example feature Inosuke Hashibira and Enmu. Finally, the Natchan bottles shown had Nezuko Kamado and Rui.

This is how that first example looks:

These are only confirmed for Japan. However, if you have an Asian grocery story near you, there is always a chance that the CC Lemon, Natchan, or other Suntory products imported will be the ones that feature those crossover labels and designs. For example, I saw the CC Lemon bottles with Splatoon 3 labels at a local Japanese grocery story after their September 2024 launch in Japan.

The Demon Slayer Suntory crossover that involves characters appearing on battles of sodas like Pepsi and CC Lemon drinks like Natchan will debut in June 2025. Viz Media handles the manga outside Japan, while the anime is streaming on Crunchyroll.

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Suntory announced that it will hold a new crossover campaign between its coffee brand Boss and Pokemon Trading Card Game. The new campaign will run through the Spring season of 2025, and it will feature the Pokemon Team Rocket boss Giovanni, who is originally known in the Japanese releases as Sakaki.

The first campaign will launch on the @_craftboss X on Monday, April 21, 2025. Suntory will publish a specific tweet on that day. People who are residing in Japan then have until May 9, 2025, to follow the and repost the tweet to the sweepstake, which will reward a jacket with the Giovanni crossover logo to five winners.

Suntory will then release specially branded coffee cans that cost 140 yen apiece on Tuesday, May 6, 2025. Each can will feature a Team Rocket Pokemon card, and it will also have QR code that the buyer can scan to enter another campaign.

Two weeks later on May 20, 2025, the company will release packs of two coffee bottles at 656 yen. The packs, which are pictured at the top of this article, will also contain a Pokemon TCG promo er card of Giovanni. This card will let the swap between Team Rocket Pokemon cards on their active and bench slots, and afterward choose one of the opponent's benched Pokemon to be swapped as well.

This new campaign will appear to help celebrate the release of the Team Rocket's Glory expansion pack in Japan on April 18, 2025. The Team Rocket-themed merchandise lineup slated to appear in Japanese Pokemon Center stores on the same day is also meant to mark the new expansion release.

The new wave of Pokemon Trading Card Game - Suntory Boss crossover campaign will launch in Japan throughout Spring 2025.

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Suntory released the collaboration coffee blend between Boss and the Pokemon TCG today in Japan. In total, there are seventeen limited edition cans that are part of this collection, all featuring Pokemon cards. [Thanks, Game Watch!]

Suntory first announced this collaboration in early January 2025. It stated that the blend takes inspiration from the “ex” cards, which are powerful cards with high stats and useful abilities. Boss coffee products that use the new limited collaboration Pokemon TCG designs are: Rainbow Mountain Blend, Luxury Low Sugar, Sugar-Free Black, and Cafe au Lait. Each can costs around 154 JPY (under $1) and you can purchase it in stores all around Japan.

Until June 1, 2025, you also have a chance to win a Fuecoco boston jacket, as well as an original QUO gift card worth 1500 JPY. To participate in this prize campaign, you need to order a pack of six Boss coffees that are part of this collaboration. Another campaign lets you win a cushion with a Pokemon card design on it. 1500 people have a chance of winning, and you only need to scan the code on your Boss coffee to participate.

Pokemon TCG Pocket is readily available on mobile devices. The Boss and Pokemon TCG collaboration campaign will end on June 1, 2025.

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Suntory Foods International Ltd. announced a new collaboration between its popular coffee brand BOSS and Nintendo’s Legend of Zelda series. The special product, Boss Yumashiki Fine Sugar, will be available starting September 24, 2024 in vending machines across Japan. [Thanks, 4Gamer!]

The new coffee blend is described as using beans sourced from four different countries. In addition to the product launch, Suntory will run a collaboration campaign from September 20, 2024 to February 27, 2025. Customers who purchase the product can enter a lottery to win exclusive Legend of Zelda merchandise, including a special BOSS x The Legend of Zelda: Echoes of Wisdom hoodie. A total of 1,500 hoodies will be given away, with other prizes available through the campaign.

In related news, a previous collaboration between The Legend of Zelda: Tears of the Kingdom and Suntory Boss Coffee launched in September 2023. Fans in Japan had the chance to win a limited-edition Boss jacket. The collaboration ran from August to September 2023, with the jackets set to be distributed in October 2023.

The new The Legend of Zelda: Echoes of Wisdom collaboration with Boss Suntory Coffee will start in Japan from September 20, 2024.

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Nintendo revealed a new collaboration in Japan, which involves Suntory's drink bottles being decorated with Splatoon 3 characters. The company also confirmed that Suntory has released the bottles in stores across Japan in limited numbers. This also means there is a chance people could see them in Asian grocery stores in other regions eventually.

Suntory features five kinds of drinks in this collaboration. The 600ml Pepsi Big Zero Lemon drink is one of them. The remaining four drinks are the C.C. Lemon (500ml), Dekavita C Power (500ml), Pop Melon Soda (600ml), and Natchan Ringo (425ml). Each bottle has two design variations featuring different Splatoon 3 characters.

The specially branded drink bottles will not be the only items in this Splatoon 3 collaboration. People who get four of the above bottles in a single purchase can receive a bonus clear file while stocks last. They can also use the same receipt to enter a sweepstake that will reward an MA-1 jacket to 500 lucky winners after it closes on October 31, 2024.

While the specially branded bottles are new, the Suntory crossover campaign is not. The company has been running a collaboration with the Nintendo Switch game since mid-July 2024. In the first wave that ran until August 2024, people could purchase any four of the company's bottles to get a Splatoon 3-branded tote bag while entering a sweepstake for pairs of T-shirts for adults and children.

The Splatoon 3-branded Suntory drink bottles are available for purchase in stores across Japan while stocks last. Splatoon 3 is available on the Nintendo Switch.

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Suntory has started a crossover campaign with Splatoon 3 in which purchasing drinks from the company could net you some merchandise from the game. It started from July 16, 2024.

If you purchase any four Suntory bottled drinks (that aren’t part of some other marketing campaign), then you can keep the receipt for a Splatoon 3 T-shirt. It’ll be a lottery system so there’s no guarantee. Only receipts between July 16 and August 22, 2024 are viable bu you’ll have until August 29, 2024 to hand them in. In total, 1000 customers will be able to get a set of adult and child T-shirts featuring the Octoling and Inkling design on them.

Aside from T-shirts, there will also be tote bags available for those who purchase four or more Suntory bottled drinks. There are four designs in total and everyone can get one. For the tote bags, they’re only available while supplies last since it’s not a lottery. So once the campaign starts, there’s a chance that some stores you go to might not have the tote bags anymore. You’ll also need to make sure the store is even participating in the campaign.

Splatoon 3 is readily available on the Nintendo Switch. The Suntory campaign with Splatoon 3 will run until August 22, 2024.

The post Suntory Splatoon 3 Event Begins appeared first on Siliconera.

Suntory launched a new campaign with Nintendo's Super Mario franchise in Japan. The Japanese beverage company is holding two sweepstakes that will reward exclusive Mario-themed items. The prizes will range from bottle charms featuring Mario's mustache to Mystery Box-like wheeled coolers.

The first sweepstake involves the social media platform X, which is still popularly used in Japan. It will reward Mario's hat and a bottle charm modeled after Mario's mustache. People who want to this sweepstake must reside inside Japan, have a non-protected X , and post a tweet with the provided Japanese hashtag that translates to "I want to become Mario" by May 13, 2024.

The second sweepstake involves purchasing specific drink bottles in Japanese stores. Suntory's 300~680ml PET bottles, including the Pepsi Big Zero, are eligible for this campaign. People who buy four of them at once will receive a set of six zip bags while stocks last.

The purchases will also make them eligible to enter the sweepstake that rewards a wheeled cooler with the Mystery Box design and a Super Mushroom-shaped ice pack for 1,000 lucky winners. People have until May 30, 2024, to make the purchases, and May 31, 2024, to submit the receipts as proof.

Suntory has also published a commercial trailer featuring the Mario collaboration items on its YouTube channel:

Various items featuring Nintendo's Super Mario franchise have also appeared in recent months. Earlier in April 2024, Studio Alice released a set of kimonos inspired by Mario and Luigi. The dresses are available as rentals for children's photograph sessions.

Suntory's Super Mario collaboration sweepstakes are available in Japan until May 2024. The company will inform the winners and send the prizes in June 2024.

The post Drink Like Mario With New Suntory Merchandise Sweepstakes appeared first on Siliconera.

A new collaboration between Nintendo and Suntory is bringing The Legend of Zelda: Tears of the Kingdom to Boss coffee cans. Characters and motifs from the game will appear on the base flavor of Suntory Boss Coffee cans. The title of the collaboration is “Boss - The Start of a Legend,” and the new cans will start appearing in Japan on September 5, 2023.

As part of the collaboration, customers located in Japan will be able to participate in a lottery to win a Boss jacket with icons and motifs from The Legend of Zelda: Tears of the Kingdom. Ten jackets will be given away. The entry period for the campaign is open throughout August 10-31, 2023. Prizes will release around October 2023.

You can take a better look at the The Legend of Zelda: Tears of the Kingdom Boss jacket in the gallery below.

[caption id="attachment_977569" align="aligncenter" width="943"] Image via Nintendo and Suntory[/caption]

This is not the first food brand that has had a collaboration with The Legend of Zelda: Tears of the Kingdom. Back in May 2023, Japanese convenience store Lawson included some food items inspired by the world of Hyrule to promote the release of the game.

The new The Legend of Zelda: Tears of the Kingdom collaboration with Boss Suntory Coffee will start in Japan from September 5, 2023.

The post Zelda Tears of the Kingdom Collab With Suntory Boss Coffee Revealed appeared first on Siliconera.

In another odd pairing of collaborations, Japanese beverage company Suntory is pairing up with Capcom's Street Fighter franchise to promote its Suntory Strong sparkling water. In addition to a music video featuring vocals by Hyadain aka Kenichi Maeyamada, fans can also play a new AR game on their smartphones titled Strong Fighter. [Thanks, Famitsu!]

The marketing campaign specifically incorporates elements from Street Fighter II. The franchise as a whole is also currently celebrating its 35th anniversary. Suntory The Strong, on the other hand, is Suntory's line of "extra carbonated" sparkling water. As part of the campaign, its official website has released a banner referencing the brochure for the original Street Fighter II. However, the banner instead features all of the playable characters holding or drinking the beverage.

During the campaign period, fans will be able to play an AR game titled Strong Fighter for free using their smartphone devices. In it, players can choose to play as Ryu or Chun Li and must break the bottle out of a block of ice. Furthermore, the game includes the original sprites as well as each character's signature moves, complete with the required button inputs. s can access this game via the QR code listed on the website.

Notably, Suntory decided to enlist musician Hyadain for the campaign's music video. A reference to Street Fighter II's title, the song The World Warrior was also a viral internet music video Hyadain himself created back in 2008. The song, now updated for the Suntory Strong campaign, remixes sound effects from Street Fighter. The music is accompanied by footage of various fighters facing off against a large bottle of Suntory The Strong, as well as each other.

You can check out the music video below:

https://youtu.be/ioX8gC8UIwI

The Strong Fighter AR game is available to play on iOS and Android devices for free in Japan.

The post Street Fighter Suntory Strong AR Game Lets You Fight Bottled Water appeared first on Siliconera.

Suntory Beverage & Food Limited has announced a partnership with the Dragon Quest Walk mobile game from Square-Enix that will involve 14,000 of its vending machines nationwide across Japan. The vending machines act as a “Recovery Spot," similar to how different locations act as a Poké Stop in Pokémon GO.

In addition to becoming a place where players can recover their HP and MP; there will also be some exclusive missions where you can get gems and limited collaboration accessories.

There are also benefits for using the Suntory vending machines when purchasing food and drinks. 50,000 Dragon Quest Walk mobile wallpapers will be available via a QR code, along with a lottery for 1,000 QUO Cards, which is a prepaid card featuring a Dragon Quest Slime design and 300 yen.

Dragon Quest Walk is a free-to-play augmented reality RPG for smartphones, and in many ways is Square-Enix's answer to Niantic's Pokémon GO. The game ed 5 million s in its first week and sured the 10 million mark after just two months. An update scheduled for January 28, 2020 will add “Sage” and “Ranger” classes.

Dragon Quest Walk is available now in Japan for Apple iOS and Android devices. A western release has not been announced. The collaboration with Suntory began on January 27, 2020 in Japan.

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