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The Honkai: Star Rail Lawson campaign started on April 8, 2025. From April 14, 2025, you’ll be able to hear Pom-Pom’s voice from the ATMs when you use them. Animate is selling Honkai: Star Rail Aventurine merchandise too.

With the exception of a few stores, Lawson branches around the country will stock up on original merchandise featuring the Amphoreus characters in Honkai: Star Rail. Items include acrylic folders of the characters’ splash art and stickers of the chibi characters. Lawson will also sell Kinoko no Yama and Takenoko no Sato chocolates that feature chibi versions of characters from the IPC and the Xianzhou Alliance. You can also purchase Galbo chocolates that have Mydei, Castorice, or Tribbie on them. Buying these items in real life can net you in-game awards (30,000 Credits, three Golden Honeycakes, and three Lost Crystals), but you’ll need to claim them before May 21, 2025.

During the Honkai: Star Rail campaign, you can pre-order merchandise at Lawson store. Then, when they come out later in the year, you can go get them from your local Lawson branch. Items include canvas boards of characters’ signature Light Cones, desk mats, and stainless tumblers.

Aside from Lawson, Animate is also opening up pre-orders for Honkai: Star Rail goods. These items originally appeared in the Chinese miHoYo flagship store, and will come out in Japan in mid-May 2025. Items include the “White Night” album, the Aventurine goods set, and a tissue box that looks like Trash Cake.

Honkai: Star Rail is readily available on the PS5, Windows PC, and mobile devices. The Lawson campaign is for the second anniversary of the game, which will be on April 26, 2025.

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HoYoVerse announced yet another collaboration between the game Honkai: Star Rail and Lawson convenience stores in Japan, which will mean more merchandise. More details on it will appear in late March 2025.

This collaboration focuses on Amphoreus, which is the new world that the Astral Express and Trailblazers will visit when version 3.0 launches on January 15, 2025. After the collaboration starts, food items and merchandise featuring the new Amphoreus characters from Honkai: Star Rail will appear in participating Lawson locations. Buying them will earn you the chance to win some exclusive and limited goods. As well, participating stores will have some Honkai: Star Rail announcements and decorations.

The last time HoYoVerse and Lawson had a Honkai: Star Rail collaboration was back in April 2024. This campaign featured Acheron, Aventurine, and Sparkle, who were the first new characters we saw when the setting shifted to Penacony in version 2.0. Back then, Lawson collaboration Honkai: Star Rail merchandise included acrylic keychains, foldable tables, and Meiji snacks. The store offered prizes like clear files and magnet sheets based on what you purchased.

While it’s hard to tell the order that the Amphoreus characters will appear in, we can assume that characters HoYoVerse already released drip marketing for will be present in this collaboration. That includes: Aglaea, Tribbie, and Mydei. Other major characters like Phainon might appear on the goods as well.

Honkai: Star Rail is available on the PS5, Windows PC, and mobile devices.

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Nintendo has announced that it will hold multiple Mother 2 campaigns in Lawson outlets accross Japan in late 2024. The collaboration will consist of giveaways, lotteries, and sales of items branded with the Japanese version of Earthbound.

This campaign will introduce a vanilla-flavored Country Ma'am snack package with an additional Mother 2 brand. Nintendo will also put up 12-month subscription cards for the Japanese Nintendo Switch Online with a pixel sprite of Mr Saturn. s who have a Japanese Switch Online subscription between November 25, 2024 and December 9, 2024, can also obtain Mother 2 avatar icons if they haven't previously.

In addition, the company will also hold a raffle using any available Japanese 12-month cards, where 40 people can win a cushion blanket or a set of six glass mug cups.

Nintendo will also set up the My Nintendo mobile app so that people who perform a GPS check-in at a Lawson outlet within the event duration can receive a Mother 2 smartphone wallpaper, which features Mr Saturn.

Lawson will not be the only company Nintendo cooperates with for this campaign. It is also working with Bandai Spirits to launch an Ichiban Kuji lottery on November 30, 2024. Other than the cushion blankets and the mug cups from the Switch Online raffle, the lottery will feature a Mr Saturn-shaped savings box as the highest A-tier prize.

Mother 2 / Earthbound will the list of titles that Nintendo has used in Lawson collaboration campaigns. The companies previously worked together on promoting The Legend of Zelda titles Tears of the Kingdom in May 2023 and Echoes of Wisdom in August-October 2024.

The Mother 2 merchandise campaigns in Lawson outlets across Japan will run from Monday, November 25, 2024, until December 29, 2024.

The post Mother 2 Merchandise Will Appear in Lawson Japan Outlets appeared first on Siliconera.

Lawson will be holding a Dandadan campaign from November 12, 2024. During this time, you can get exclusive merchandise, as well as food items with Momo and Ken on the packaging.

There are multiple parts to this campaign, all with different end times. Until November 25, 2024, you can get a sticker of major Dandadan characters if you purchase select snack items from participating Lawson stores. Snacks include Mentos, Meiji chocolates, and Galbo chocolates. There are also two exclusive snacks that you can buy that are special flavors for Dandadan. The peach jelly costs 919 JPY ($5.95) and there are two different designs for it. You can also purchase strawberry tartlets that cost 690 JPY ($4.45) and this comes with a random badge.

There is also a Twitter (or X) campaign. If you follow the official Lawson and retweet this Tweet with a comment and the #ローソンダンダダン (LawsonDandadan) hashtag, you might be able to win an original QUO card with 100,000 JPY in it. This campaign will end on November 18, 2024. The final part of the campaign is with Loppi and HMV & Books Online. You can purchase acrylic stands, a tapestry, a tote bag, and a water bottle. As for why this is part of a Lawson campaign, it’s because you can go pick them up at Lawson stores.

Dandadan is a Jump series following two teenagers who unlock supernatural powers to fight spirits and aliens. Momo believes in ghosts and not aliens, but she gets her power from aliens. Meanwhile, Ken, or “Okarun,” believes in aliens and not ghosts, yet he gets his powers through spirit possession. An anime adaptation from Science Saru started airing in October 2024.

The Dandadan campaign at Lawson has started. You can catch Dandadan on streaming platforms like Crunchyroll.

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Nintendo has revealed that it is working with the convenience store chain Lawson to hold The Legend of Zelda: Echoes of Wisdom goods campaign in Japan. The whole campaign has been ongoing since late August 2024, but a new wave will appear on September 24, 2024.

The new wave will bring a variety of clear files featuring Echoes of Wisdom versions of Zelda, Link, and Ganon. People who purchase three of the specified snack products will be able to get one of the files, and they are also allowed to choose a specific design while supplies last.

In addition, those who have the My Nintendo app installed on their smartphones can use the GPS check-in feature at any Lawson outlet by October 7, 2024, to receive an exclusive Echoes of Wisdom Zelda background image.

September 24, 2024 will also mark the new releases of The Legend of Zelda-themed shoulder bag and golden tumbler by Takarajima. Pre-orders for both items are also available online via the Japanese My Nintendo Store.

These new campaigns will help complement the existing pre-order campaigns for the actual Echoes of Wisdom game, which runs from August 26, 2024, until October 6, 2024. Pre-ordering the physical copy will reward a clear poster with the game's key art, while those who opt for cards can receive a set of stickers while stocks last. The latter also includes sweepstakes where 115 winners can get a set of three Zelda-themed puzzles and 15 people can win the Master Sword Proplica.

The Lawson goods collaboration campaigns are being held to mark the worldwide release of The Legend of Zelda: Echoes of Wisdom for Nintendo Switch on September 26, 2024.

The post Lawson Launches Zelda: Echoes of Wisdom Goods Campaign appeared first on Siliconera.

Lawson has announced the “Hololive Kuji: Hololife” collection, in which you’ll be able to get small items you can use in your everyday life. The lottery will start on December 5, 2023, and it’ll cost 820 JPY per attempt.

You can pull for Hololive Kuji: Hololife prizes from any Lawson, HMV, or United Cinema in Japan. For every three attempts you make in one transaction, you can get an original Hololive sticker. There are a total of sixteen variations, with only one sticker of each. This means that the first sixteen customers in a store can get a sticker.

Here is the full list of items:

• 1-8: Tapestry (Going Out Version, with a copy of the Hololive member in question’s comment on the tapestry)
• 9-16: Tapestry (Roomwear version, with a copy of the Hololive member in question’s autograph)
• 17: Shirakami Fubuki’s tissue cover
• 18: Miko’s offering box-style storage case
• 19: Pekora’s miniature rabbit-shaped clock
• 20: Noel’s bath bucket
• 21: Luna’s multiple-purpose card case
• 22: Nene’s mirror (with Nene)
• 23: La+’s exclusive dinner plate (for kids)
• 24: Chloe’s coin pouch
• 25-32: Acrylic stands (Going Out Version)
• 33-40: Acrylic stands (Roomwear version; will come with a digital photo frame)
• 41: Rubber coaster in the shape of their face (will come with an exclusive voice)
• Last Prize: Shining print of the Hololive girls, along with their autographs

For reference, the eight Hololive you can get goods for from this lottery are (in the order they appear in the line-up): Shirakami Fubuki, Sakura Miko, Usada Pekor, Shirogane Noel, Himemori Luna, Momosuzu Nene, La+ Darkness, and Sakamata Chloe. As well for prizes 17 through 24, you’ll also get a QR code for an exclusive voice line. You’ll need to use the Kuji Store app in order to scan it.

There will also be an Entertainment Chance. You can attempt it after collecting five serial codes from the lottery ticket. In total, 96 people can win the Entertainment Chance. Eighty of the prizes are signed acrylic s, and 16 of them are life-sized s.

The Hololive Kuji: Hololife lottery is available in Lawson, HMV, and United Cinemas in Japan. The lottery will run from December 5, 2023, to March 31, 2024.

The post Hololive Kuji: Hololife Lottery Has 42 Potential Prizes appeared first on Siliconera.

If you’re in Japan and you get a hankering for some good ol’ post-apocalyptic Hyrulean grubs, then Lawson has your back. The convenience food chain will sell food items and merchandise of The Legend of Zelda: Tears of the Kingdom for a limited time. All of the items will come in packaging with renders of Link on them, and the titles for them reference the games. Among the merchandise will be a Tri-force speaker.

As an aside, many of the food items will not be available at the Lawsons in Okinawa. The menu items that you’ll be able to eat include Dry Curry Onigiri With Goron Spice Flavoring, Mighty Banana Au Lait, and a Big Hearty Truffle Focaccia. There is also a curry bread stuffed full of meat, as well as a clam chowder full of Hearty Salmon. Like any Lawson collaboration, the store’s signature Karaage-kun fried chicken will also have a Tears of the Kingdom flavor. In this case, it’s Spicy Pepper.

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Depending on what and how many Tears of the Kingdom food items you purchase, you’ll be eligible for special collaboration prizes. These are on a first-come-first-serve basis, and some stores might have less stock than other ones. You can get an A4 clear file (with six variations) or a multipurpose cloth (with 3 variations). As well, from May 9-29, 2023, if you have the Lawson app on your phone, you can enter your name in a lottery so long as you spend over 800 JPY. The prize is a speaker in the shape of the Tri-Force and it is exclusive to this Lawson lottery.

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The Lawson collaboration with The Legend of Zelda: Tears of the Kingdom is available in stores around Japan. The Legend of Zelda: Tears of the Kingdom will come out on the Nintendo Switch on May 12, 2023.

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Lawson will release NieR Automata cookies and merchandise for a limited time in Japan. There is also new promotional art of this campaign, featuring 2B and 9S bearing the signature stripes of the convenience store chain. It will start from March 21, 2023. [Thanks, Game Watch!]

You will be able to get clear files of 2B and 9S in their Lawson-inspired uniforms as well. Since this is technically a collaboration with Ver1.1a, which is the anime adaptation of the game, it uses the anime versions rather than the 3D models. You will also be able to buy American Soft cookies (700 JPY) featuring 2B on the bag. These cookies contain NieR Automata stickers. Purchasing items that are part of the campaign will get you the clear files and are available while supplies last.

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There will also be a lottery to commemorate the NieR Automata anime. It will cost 800 JPY per turn, which is about $6. The A Prize is an art holder and the B prize is a figure of 2B. This figure uses her design from the game and not the Lawson version with the stripes.

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The NieR Automata campaign at Lawson will start from March 21, 2023. You can watch the anime adaptation of the game on Crunchyroll. NieR Automata is available as a game on the PS4, PS5, Windows PC, and Nintendo Switch.

Related: How Many Episodes Will Nier Automata ver1 1a Have? on Attack of the Fanboy

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