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Nintendo announced a Super Mario hanafuda collaboration with the public bath on the B1 floor of Tokyo Plaza Harajuku Harakado. The campaign will run from February 17 to April 1, 2025. [Thanks, Famitsu!]

Kosugiya aims to create public baths that honor their hundred-year long history in Japan. Since the Showa era, people often went to these public baths to wash up and relax after an exhausting day. The company believes that natural is best, and hanafuda is a game that many customers can play and enjoy without putting on any airs. This is why it chose to team up with Nintendo for this campaign, as Nintendo originally started as a board and card game company (with hanafuda as one of its original merchandise).

Even beginners will be able to enjoy hanafuda, as there will be lessons and practice events on the weekends. Hanafuda fans can also buy goods, and during this time, the tickets for the public bath will resemble hanafuda cards. One of the goods is Mario hanafuda cards. Each card has a familiar mascot or character. We can see characters like Mario, Peach, Luigi, and Boo. These cards bear the same designs that Nintendo previously released in its stores.

The Mario hanafuda cards and public bath event will run from February 17 to April 1, 2025. It’ll cost 550 JPY ($3.60) for adults to enter the Kosugiya Harajuku public bath.

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