There are more game makeup collections than you’d expect. We’ve seen Kirby lip balms, Kingdom Hearts perfumes, and Persona 5 items. Now Game Beauty launched a Street Fighter 6 collection consisting of eyeshadows, lipsticks, blush, and highlighters. All of the items are undeniably high quality, from what I’ve seen, and the color range is great and seems like it could suit a number of styles. They also seem like they properly connect to character color schemes. However, an important thing to also keep in mind that some of the items might be brighter or more vibrant than you’re used to, making them possibly a bit more difficult to style. 

I noticed two overarching principals of this collection. One is that it features a wide array of very bold and vibrant colors. This doesn’t mean that there aren’t possibilities to go with more subtle looks. With different eyeshadow, blush, lipstick, and hi-lite combinations, it absolutely is and I’ll show one of them in a photo below. But the emphasis is on statement pieces. 

The other is that everything included in the Game Beauty Street Fighter 6 makeup line is a really high quality product. The lipsticks aren’t “sticky,” the color for them goes on smoothly and vibrantly with a single swipe, and they last for hours. The blush balms go on just as smoothly and are easy to blend. (I imagine you could even lightly touch one of them to your lips for lighter color than a lipstick.) The same goes for the hi-lite balms. It’s easy to apply them, blend them, and have them look natural. As for the eyeshadows, they go on easily, blend well together, consist of colors that match well together if you like to layer them, and also remove without too much trouble. I was especially worried about getting the more glittery Chromatic Contender Chameleon ones off, but nope! No issue.

In fact, I would say the Chromatic Contender Chameleon and Prismatic Pugilist Makeup Palette eyeshadows are my favorite pieces in the collection. The Chromatic Contender Chameleon colors consist of basically holographic, glittery eyeshadow powders based on six characters. Therese involve a blue one for Luke, a peach one for Jamie, a teal one for Guile, a green one for Blanka, a brown one for Dhalsim, and a gold one for Dee Jay. However, actually mentioning the colors may not be the best way to describe them. That’s because the nature of them mean that they’re far more about imparting this incredible glitter and shine that changes effects and colors depending on how the light hits it. While it does impart color, it’s more about the glitter of it all. I like to put that at the very top of my lid, under the eyebrow, to really catch the effect when paired with colors from the Prismatic Pugilist Makeup Palette.

As for that Prismatic Pugilist Makeup Palette, it’s the most versatile item in the Game Beauty Street Fighter 6 collection. It features 18 eyeshadows and pressed pigments in an array of reds, oranges, yellows, blues, greens, and silvers. And honestly? I sort of feel like it’s designed for layering and going with dual tones. The Plunderer and Viator reds are great, red accents to the pink Ninjastar Pop and Pankration. Zitra Zitra and Kumadori go so well together. I like to blend The Great Sunlight into Mr. Top Player. Not to mention the darker blue Taking Aim and Sharpened Sonic pair so perfectly with both Diosa Del Sol and OverTrip. The fact that we also do have matte colors paired with more metallic and shiny shadows also makes for a great set. 

The Hue-ligan Blush and Hi-Lite Hitter highlighters are also so nice. I was a little concerned about the Chun-Li blue highlighter, since the Manon one is such a natural shade of pink. However, once blended it is such a pale blue that it almost ends up offering more of a silver hue as an accent. I shouldn’t have worried! Meanwhile, the Manon option is one of those colors that more naturally adapts to a skin tone due to its shade, and it is one of the more subtle and natural pieces that I referenced earlier. 

With the Hue-Ligan Blush, we start to get into the one “vibrancy” issue with the Street Fighter 6 Game Beauty line. Some of these pieces can be quite bold! Of the four here, the Ken, JP, Lily, and Cammy ones are all varying shades of red and pink. Ken’s is a dark crimson. JP’s is a more standard red. Lily’s is a reddish pink, that almost seems to have a hint of orange to it. Meanwhile, Cammy’s sometimes feels like it is more magenta. With my skin tone, I really only felt like the Lily and JP ones were the only two that worked. With blending, you can make anything possible of course. But these are some of the items in the collection where I feel like a sample would be more helpful.

But the only item in the Street Fighter 6 Game Beauty collection I could see someone maybe having trouble working with are the Vibrant Viator lipsticks. This is because the brightness of the shades mean if you don’t usually wear such vivid or strong colors, they might not work out for you. Ryu’s is a red so dark it almost seems brown. (I didn’t get to sample it, as mine arrived broken.) Juri’s is such a vibrant shade of fucshia that it’s almost garish. (Which, again suits the character a bit.) Kimberly’s pink is slightly less bright, but still feels energetic. Marisa’s pink is more on the darker side. The E. Honda and Zangief lipsticks are the two red ones, and they feel more like traditional red lipsticks. 

So now, for the two photos. For each one, I pulled my hair back with a headband so my face and the makeup is as visible as possible. In the one on the left, I’m wearing the Lily Hue-Ligan blush, the Manon Hi-Lite Hitter highlighter, the Kimberly lipstick, and only the All Right eyeshadow blended in. As you can see, it ends up being a very natural, almost no-makeup look. For the one on the right, I have the The Plunderer eyeshadow from the palette and the Jamie Chromatic Contender Chameleon eyeshadow layered together. I’m wearing the Zangief lipstick with the JP plush. The Chun-Li highlight is applied slightly to my nose and corners of my eyes, but isn’t really visible due to the lighting and blending.

I’m just generally extraordinarily pleased with the Game Beauty Street Fighter 6 collection, even if I feel some items are colors I wouldn’t or couldn’t use due to personal preferences and colors. The thing about them is that they’re all bright, vivid, and true to characters each one represents! They’re high quality! There’s a sort of explosive nature to some of them that really makes sure they stand out. However, the range does mean that even if that isn’t your thing, you might find something you like.

The Game Beauty Street Fighter 6 collection is available now. The game is available on the PS5, Xbox Series X, and PC, with a Switch 2 version launching on June 5, 2025. 

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Game Beauty announced it will release an array of Street Fighter 6 makeup as part of its new cosmetics collection. There will be items like lipsticks inspired by different characters. Items will be sold individually and in bundles. Pre-orders are live now via the official storefront, and they will ship out in the middle of March 2025.

Here’s a full list of all of the cosmetics available individually in the Street Fighter 6 Game Beauty makeup line. Note that not every character has an item in each category tied to them. So while there’s a Chun-Li highlighter, there’s no lipstick tied to her, and Juri only inspired a lipstick. DLC characters like M. Bison and Mai Shiranui aren’t represented. All items are vegan and cruelty-free.

• Chromatic Contender Chameleon Blanka - $12
• Chromatic Contender Chameleon Dee Jay - $12
• Chromatic Contender Chameleon Dhalsim - $12
• Chromatic Contender Chameleon Guile - $12
• Chromatic Contender Chameleon Jamie - $12
• Chromatic Contender Chameleon Luke - $12
• Hi-Lite Highlighter Chun-Li - $12
• Hi-Lite Highlighter Manon - $12
• Hue-Ligan Blush Cammy - $12
• Hue-Ligan Blush JP - $12
• Hue-Ligan Blush Ken - $12
• Hue-Ligan Blush Lily  - $12
• Prismatic Pugilist Makeup Palette - $55
• Vibrant Viator Lipstick E. Honda - $12 
• Vibrant Viator Lipstick Juri - $12 
• Vibrant Viator Lipstick Kimberly - $12 
• Vibrant Viator Lipstick Marisa - $12 
• Vibrant Viator Lipstick Ryu - $12
• Vibrant Viator Lipstick Zangief - $12 

There are four types of bundles available, though one simply puts a certain set in a gift box. For $64, you can get all six Chromatic Contender Chameleon eyeshadows, all six Vibrant Viator Lipsticks, or the four Hue-Ligan Blush balms with two Hi-Lite Hitter Highlighter sticks. You can also pay $236 for the full collection of cosmetics, which has the option of coming in a special box.

While the cosmetics company put “game” in its name, Game Beauty doesn’t just offer makeup collections based on them. For example, one of the 2024 ones was based on on the anime and manga series Attack on Titan. Those are still available to purchase now. It also sold Persona 5 Royal items, which were on sale over Valentine’s Day 2024.

The Game Beauty Street Fighter 6 makeup will launch in March 2025. The game itself is available for the PC, PS4, PS5, and Xbox Series X.

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