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It seems we could start seeing the Sanrio project Fragaria Memories, which pairs attractive young men who act as knights for iconic Sanrio mascot characters like Hello Kitty and Cinnamoroll, worldwide, as an English website is now open. The company confirmed an official English website for the series is now open via social media on March 26, 2025 in Japan. 

It seems like everything is covered and localized into English for Sanrio Fragaria Memories now. For example, the Introduction page covers the story and explains why these knights are appearing and fighting on behalf of the Sanrio mascot characters of Fragaria World. Each of them is trying to aid in the fight against Seeds. These are tied to the three continents of Red, Blue, and Noir. 

Likewise, all of the character pages are live in English now. These are divided up by continents, so there are the Red Bouquet Knights, the Blue Bouquet ones, and the Noir ones. Visiting the character pages for each one shows the voice actor for the character, the illustrator who designed them, and a brief paragraph explaining what they are like.

Here are all the Fragaria Knights so far, divided by region. This means we know the official English names for all the Sanrio Fragaria Memories characters now.

• Red Bouquet
  • Hallritt - Hello Kitty
  • Merold - My Melody
  • Puruth - Pompompurin
  • Rimicha - Kirimi-chan
  • Romarriche - Marroncream
  • Sanah - Usahana

• Blue Bouquet
  • Cielomort - Cinnamoroll
  • Klarkstella - Kiki from Little Twin Stars
  • Kurode - Kuromi
  • Louterstella - Lala from Little Twin Stars
  • Myunna - Cogimyun
  • Willmesh - Wish Me Mell

• Noir Bouquet
  • Arupek - Pekkle
  • Badobarm - Badtz Maru
  • Chaco - Pochacco
  • Hangyon - Hangyodon
  • Pikero - Keroppi
  • Tuxam - Tuxedosam

As is fairly obvious, the knights’ names all are tied to or reference their respective “lords.”

On the MV page for videos, only the existing Japanese music videos for each division are available. So under Red Bouquet, the voice actors for the characters tied to that region’s songs “Rare,” “I’m Stitch Dot,” “Rhapsody of Four-Leaf Clovers,” “Your Melody,” and “Ever Red” are present. The Blue Bouquet section features “Mobius, Memories Entwined, Always,” “Sirius, Reflected in Your Gaze, Forever,” “To My Rainbow, Illuminated by the Dawn,” “Key My Notes,” and “Blue Sky Memories.” Finally, there are the tracks “Tied 2 Order,” “Bubble,” “Charcoal White,” and “All So Bad” in the Noir one. The only song with all of the performers and characters is “Bouquet of Wishes,” which you can watch below:

In Japan, there have been a number of activities and types of merchandise sold as tie-ins with Sanrio Fragaria Memories. Audio dramas showed up, and there are voice actors tied to each of the knights. There are also items like acrylic standees tied to them. 

The Sanrio Fragaria Memories project is running in Japan, and the English site is now open.

The post Sanrio Fragaria Memories English Site Opens  appeared first on Siliconera.

Sanrio announced that a Fragaria Memories collaboration cafe will appear at various Parco stores throughout Japan. The new collaboration cafe will be available for a limited time at the Shibuya Parco in Tokyo, Shinsaibashi Parco in Osaka, and Nagoya Parco. [Thanks, PR Times!]

The Shibuya Parco cafe will appear between May 11 and June 18, 2024, while the Shinsaibashi Parco cafe will be available between May 17 and June 25, 2024. Finally, the Nagoya Parco Cafe, located in Osaka, will appear between May 24 and July 2, 2024.

This will be the first collaboration cafe for the Fragaria Memories multimedia project. Collaboration menus inspired by the characters and art drawn specially for the occasion will be available. Additionally, limited Fragaria Memories merchandise goods featuring the illustrations and art drawn will be sold, as well as other licensed Sanrio goods.

Here’s a list of the collaboration menu dishes alongside its prices:

• Cielomort's Cafe Croissant Rolls Floating in the Blue Sky – 1,650 yen (~$10.77)
• Hallrit's Apple Pie-Style Manly Mess Gift – 1,540 yen (~$10.05)
• Badobarm's "I'll eat it one day!" Longing Chirashi Sushi – 1,760 yen (~$11.49)
• Rimicha's Limited Love Salmon Burger Plate – 1,760 yen (~$11.49)
• Louterstella's Beloved Star-Shaped Pancakes – 1,540 yen (~$10.05)
• Chaco's Treasured Chocolate Banana Milk He Found on the Way – 990 yen (~$6.46)

Here’s what the Fragaria Memories-themed dishes look like:

Meanwhile, the full list of merchandise goods, as well as their prices, is available below.

• Wafer Snack and Collectable Cards – 440 yen (~$2.87) each, 7,920 yen (~$51.68) for a set of 18
• Name Block Keychain (18 available) – 825 yen (~$5.38)
• Magnetic Tin Memo Pad – 880 yen (~$5.74)

And you can take a better look at the merchandise items here:

Fragaria Memories is an ongoing multimedia project featuring knight characters known as Fragarias that serve a specific Sanrio mascot as their Lord in order to save the world. While the Fragarias are humanoid, each character features elements and motifs reminiscent of their original Sanrio mascot, Lord. Sanrio announced various Fragaria Memories events, including a stage play, drama CDs, and others back in early November 2023.

The post First Sanrio Fragaria Memories Cafe Has Character Goods appeared first on Siliconera.

Sanrio has made six major announcements for its new multimedia project, Fragaria Memories. They’re mostly focused on the music scene at the moment. [Thanks, PR Times!]

Here are the six announcements from Sanrio in regards to Fragaria Memories:

1. The first original music video, “Ever Red,” which features characters from Red Bouquet.
2. A voiced drama CD will come out sometime in Winter 2024
3. Goods will start appearing in Animate stores from January 2024.
4. It will have an collaboration with Joysound, a karaoke company.
5. It is working on an 3DCG live concert.
6. There will be a stage play.

The Red Bouquet “Ever Red" music video is already on YouTube. As of the time of writing, Sanrio ed it 19 hours ago, and it has already accumulated close to 95,000 views. As for the drama CD, it will feature a story told from three perspectives. The three perspectives are the three Bouquets. 

Fragaria Memories is a multimedia project from Sanrio that features summoned knights called Fragarias who serve a Lord (a Sanrio mascot). The mascots summoned them in order to save the world. Many people compared this to Twisted Wonderland when Sanrio first announced the project.

The comparison is mainly from the perceived similarities between the two due to the concept of anthropomorphizing characters from popular media or franchises aimed at children. However, it’s unclear if Fragaria Memorie will have a similar vibe in of content.

More information on the above Fragaria Memories collaborations and works will appear in the near future.

The post Sanrio Announces Fragaria Memories Events appeared first on Siliconera.

Sanrio has published its fan content guidelines for Fragaria Memories, which are fairly limiting. However, Sanrio states that the restrictions are not to limit fan activities but so that everyone in the fandom can have fun and enjoy themselves.

Here is the list of guidelines for creating fan content for Fragaria Memories:

1. You cannot use its characters as part of marketing, whether you receive payment or not. For example, you cannot draw a Fragaria Memories character on a poster for an anime convention. However, so long as you properly follow the guidelines, you’re allowed to monetize fan content of Fragaria Memories.
2. You cannot trace official artwork or directly import any official materials in your fan content. This includes the logo and the music.
3. You cannot pretend or act like you are releasing official content or working on Fragaria Memories in an official capacity. You also cannot pretend that Sanrio has given you permission to release something.
4. Sanrio forbids the creation of content that destroys the image of the characters or the worldview, You also cannot use the characters to promote religious or political messages. Content that destroys the image of the characters is fairly broad. So it’s unclear if Sanrio means here that dead dove content is off-limits.
5. You cannot act in a way that slanders other people. Sanrio also forbids any fandom activities that would go against the basic rules and laws of polite society.
6. When engaging in fan activities, you cannot directly use source materials from any companies that Sanrio collaborates with in the future.

When creating fandom content that you want to sell, you must sell it for around the same price as the original materials. In other words, you cannot turn a huge profit per item. You must also place this QR code somewhere that’s clearly visible to your customer. This is to denote that your work is fanmade content and not official.

As for videos that you want to monetize, Sanrio only allows you to them to either YouTube or Niconico. From there, you simply need to follow Sanrio’s guidelines, as well as the video sharing service’s. Finally, Sanrio does not encourage the distribution or selling of goods such as accessories or plushes. This is because it’s really easy to mistake these as official merchandise. If you want to images of it onto social media, it asks that you note that it’s fanmade.

Fragaria Memories is a multimedia franchise in which knights (Fragarias) have a contract with a Lord (a Sanrio mascot) and must save the world.

The post Fragaria Memories Fan Content Guidelines Forbid Goods appeared first on Siliconera.

After almost a month of revealing characters daily, the final Fragaria Memories knight was announced by Sanrio today. His name is Pikero, and he serves the frog mascot Keroppi.

He was introduced to us on the Fragaria Memories official social media and website. Pikero has signed a contract with Keroppi to take advantage of the opportunity to study him more closely. He is a scientist who considers his work an “adventure.”

According to his bio, Pikero tends to be cynical but loves analyzing his research subjects. However, he also gets lazy when researching topics that don’t interest him. Pikero is voiced by Narufumi Machimoto. His character art was illustrated by Namakawa, who has worked with Nijisanji and Holostars on VTuber designs in the past.

Meet Pikero in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1715291790268674307[/embed]

Pikero is the final member of the Noir Bouquet group. As of now, Sanrio still hasn’t announced how they will utilize the Fragaria Memories knights besides stating the concept is a “multimedia project.”

Pikero, the final Fragaria Memories knight who serves the Sanrio mascot Keroppi, was revealed on the official social media and website.

The post Meet Pikero, the Knight of Keroppi in Sanrio’s Fragaria Memories appeared first on Siliconera.

The newest character of Fragaria Memories is Hangyon, a Knight of Sanrio mascot Hangyodon. Ozaki Domino is the illustrator of the character, and Shohei Matsuoka is his voice actor. Despite his Korean-like name, it seems he originates from China, much like Hangyodon. The first thing Hangyon says in his introduction is, “Ni hao.”

According to Hangyon’s bio, he is a Fragaria who approached the lonely Hangyodon to form a contract. He often talks and acts suspiciously, and it’s impossible to tell what he is thinking. He also has a strange octopus-like being (whose color scheme looks like Kingyochan) on his shoulder, which he claims is his friend.

In Fragaria Memories, Hangyon is a member of the Noir Bouquet. Other include Chaco, Arupek, and Tuxam. Tomorrow, Sanrio will unveil the final member of the group. After that, we’ll finally know all of the Knights that’ll appear in future Fragaria Memories projects.

Ozaki Domino is an illustrator, character designer, and apparel designer. You can check out their works via their official website, Twitter, or Pixiv. As for Shohei Matsuoka, he has mostly appeared as background characters in animes and drama CDs. Sanrio first released Hangyodon in 1985. He is a nice person who likes to make others laugh and doesn’t like to be alone. Though he dreams of becoming a hero one day, things almost never work out for him.

More information on what works Sanrio will produce as part of Fragaria Memories will come out in the future.

The post Hangyon is a Knight of Hangyodon in Fragaria Memories appeared first on Siliconera.

Sanrio has now introduced us to the of the Noir Bouquet in its new multimedia fantasy project, Fragaria Memories. They are three knights who serve the mascots Pochacco, Pekkle, and Tuxedo Sam, respectively. We first met them on the Fragaria Memories official social media , and then their bio appeared as an update on the project website.

The loyal knight who serves the canine lord Pochacco is known as Chaco. He understands human intentions quite well and has practically taken over the responsibility of running the kingdom himself. Chaco is described as friendly and usually the life of the party. The knight has a carefree, relaxed side to him as well. Chaco is voiced by Jin Ogasawara, a Japanese musical artist. His character art was illustrated by Kurono Yuu.

Meet Chaco in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1713842240442040698[/embed]

Arupek lives in the fictional fantasy kingdom ruled by Pekkle the Duck. He has a carefree, laid-back personality, much like his lord. However, his dialect comes out when he gets worked up with his emotions. The character is voiced by Tasuku Hatanaka. You may recognize his actor from some of his other anime roles, such as Denki Kaminari in the series My Hero Academia. His character art was illustrated by Oyo, who has worked with the VTuber agency Nijisanji on the designs for Alban Knox, Luca Kaneshiro, and Umise Yotsuha.

Meet Arupek in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1714204628575981908[/embed]

Tuxam was initially attracted to the gentlemanly behavior of the Sanrio penguin mascot, Tuxedo Sam. According to his bio, he can be conceited and expects others to have proper manners and abide by the rules. He tends to act like a class president, always warning the other of the Noir Bouquet who act freely. However, they don’t really listen to him. Tuxam is voiced by Ayumu Murase, who also voiced Hinata Shoyo in the anime series Haikyu, as well as Venti from Genshin Impact. His character art was illustrated by Lowro.

Meet Tuxam in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1714567014268973373[/embed]

Sanrio will continue to reveal the rest of the Noir Bouquet daily. This is the last group of knights to be shown for the project. It has not yet been confirmed where exactly the company will take the project once there are no knights left for them to reveal.

Three knights of the Noir Bouquet were revealed on the Fragaria Memories' official social media and website. More knights will continue to be announced in the future.

The post Three Sanrio Fragaria Memories Knights of the Noir Bouquet Revealed appeared first on Siliconera.

Myunna has been revealed in Fragaria Memories and is the knight that serves Sanrio mascot, Cogimyun. This is the latest in a string of new knight introductions that Sanrio has been posting daily on social media to hype up its new multimedia fantasy project.

According to her bio, Myunna encourages Cogimyun by being a diligent worker. With a fluffy and soft outward appearance, the knight always makes an earnest effort, even when they are running on empty. Myunna is voiced by Tokudome and designed and illustrated by Yogisya.

Meet Myunna in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1712755084172607488?s=20[/embed]

Myunna is the final member of the Blue Bouquet in Fragaria Memories. With all of the Red and Blue Bouquet having now been revealed, that leaves only the Noir Bouquet left to look forward to. Yesterday, we met the knight of Lala from the Little Twin Stars, Louterstella.

Myunna, the knight who serves Cogimyun, was introduced on the Fragaria Memories official social media and website. More knights will continue to be announced in the future.

The post Meet Myunna, the Sanrio Fragaria Memories Knight of Cogimyun appeared first on Siliconera.

The new Fragaria Memories boy for the day is Louterstella, who is the older brother of Klarkstella. Illustrator Ugonba designed him and his brother. He protects people with the power of astrology, and he only shows his true feelings before Louterstella, Kiki, and Lala.

Kiki and Lala are, of course, the names of the Little Twin Stars characters from Sanrio. Kiki is the younger brother and Lala is the older sister. Like Lala, Louterstella has pink hair, though he also has blue highlights in them to represent Kiki. Klarkstella has a similar hair color but with the colors flipped. Both twins are of Blue Bouquet. 

Other from the group so far include Cielomort, Kurode, and Willmesh. There will be a final Blue Bouquet character before Sanrio goes on to introduce the of Noir Bouquet. From the silhouette, we can see that this final member has very fluffy hair.

Yuki Sakakibara will voice Louterstella in Fragaria Memories. Some of his previous roles include Nanaki in The Genius Prince’s Guide to Raising a Nation Out of Debt, Shinya Yuda in Monark, and Yako Amano in Ayaka: A Story of Bonds and Wounds.

More Fragaria Memories Knights, as well as details about the multimedia franchise, will appear at a later date.

The post Louterstella Is a Little Twin Stars Knight in Fragaria Memories appeared first on Siliconera.

Klarkstella is the knight who serves Kiki from Little Twin Stars in Sanrio’s latest multimedia fantasy project Fragaria Memories. His design and concept were detailed in a social media post on the Fragaria Memories official social media  and website. New characters have been rolling out daily from the project.

Klarkstella is the younger sibling of the twin knights who serve the Little Twin Stars. With the power of astrology, he provides guidance to others. He has a cool and impudent personality towards others, only showing his honest self with his older brother, Kiki, and Lala. He’s also talented when it comes to machinery. Ugonba designed him.

Meet Klarkstella in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1712030305497002012[/embed]

He will be played by Eiji Mikami. This is one of the actor's first major roles.

Klarkstella is a member of Blue Bouquet in Fragaria Memories. Considering Sanrio’s decision to introduce all of the Blue Bouquet next, we can expect to meet another tomorrow. Also, since Klarkstella is the younger brother of a set of twin knights, and the next silhouette on the website vaguely resembles him, it is likely that the next knight we meet will serve Lala, the older sister.

More Sanrio Fragaria Memories knights will continue to be announced in the future.

The post Meet the Sanrio Fragaria Memories Little Twin Stars Knight appeared first on Siliconera.

Sanrio has revealed the new character Willmesh, who is the Wish me mell Fragaria Memories knight. The character was introduced to us today on social media, and his personal bio was updated on the company's website. Fragaria Memories is a new multimedia fantasy project from Sanrio that features new characters being revealed daily.

The Wish me mell Fragaria Memories knight is elusive and mysterious. According to his bio, Willmesh has the ability to capture the essence of things. Because of his perplexing personality, though, it makes it difficult for him to communicate effectively with others. Being a childhood friend of Cielomort’s, they can understand and resonate with each other.

Willmesh is voiced by Shoya Chiba, who is known for his other anime roles, such as Kiyotaka Ayanokoji from Classroom of the Elite and Tahoumaru from Dororo. The Knight's artwork is illustrated by artist Ebila.

Meet Willmesh in the post below:

Willmesh is another member of the Blue Bouquet in Fragaria Memories. Sanrio has recently announced that it will reveal the group's remaining next, so we can expect to be introduced to another new character soon.

Willmesh, the knight who serves Wish me mell, was revealed on the Fragaria Memories official social media and website. More knights will continue to be announced in the future.

The post Meet Willmesh, the Sanrio Fragaria Memories Knight of Wish Me Mell appeared first on Siliconera.

Kurode, the Fragarian knight who serves the Sanrio mascot Kuromi, was revealed on the Fragaria Memories official social media and website. The character is another knight in the new multimedia fantasy project from Sanrio. In October, the company has been revealing the knights who serve Sanrio mascots daily on social media.

According to his bio, Kurode is a hard worker with an inferiority complex. He often feels competitive and bitter when compared with his older brother Merold, who is known as the strongest of all of the knights. He is ambitious yet constantly feels inferior because his skills don’t yet hold a candle to his infamous sibling.

Kurode's voice actor is Shogo Sakata, who is also known for providing the voice of Aki Hayakawa in the anime series Chainsaw Man. The artist who illustrated his character artwork is Akakura.

Meet Kurode in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1711305524535537730[/embed]

Kurode is the second member of the Blue Bouquet in Fragaria Memories. Now that every character in the Red Bouquet has been revealed, Sanrio has announced its plans to introduce fans to the remaining Blue Bouquet next. So, we can expect to meet another new member of the group soon.

Kurode, the knight who serves Kuromi, was revealed on the Fragaria Memories official social media and website. More knights will continue to be announced in the future.

The post Sanrio Fragaria Memories Kuromi Knight Kurode Revealed appeared first on Siliconera.

Sanah, the knight who serves the Sanrio mascot Usahana, was introduced on the Fragaria Memories official social media and website. He is one of the charactersthat is part of a new multimedia fantasy project. Sanrio revealed new knights dedicated to certain characters daily.

Sanah spends a lot of time together with Usahana. He apparently has a warm personality like that of an everlasting summer. He is positive, open-minded, and generous. Also, he’s not hesitant to connect with people he’s meeting for the first time. However, the introduction noted he’s not so good at facing negativity head-on. He has a fondness for nature - specifically for plants and the sea.

Sanah is voiced by Shugo Nakamura. He is best known for voicing Teru Tendo in The Idolmaster SideM. He's also played Chatannakiri in Touken Ranbu. His character art was illustrated by Tsubasa Yamaguchi, the manga artist for Blue Period.

Meet the Usahana knight Sanah in the Sanrio Fragaria Memories post below:

[embed]https://twitter.com/fragaria_sanrio/status/1710218341846323524?s=20[/embed]

Sanah is the final member of the Red Bouquet in Fragaria Memories. Before his reveal, we saw the Kirimi-chan knight Rimicha and Marron Cream one Romarriche.

More details about the Fragaria Memories project will be announced in the future.

The post Meet the Sanrio Fragaria Memories Usahana Knight Sanah appeared first on Siliconera.

The Fragaria Memories Twitter showed off Rimicha, who is a knight of Kimiri-chan. You can also check out his biography via the official website. It looks like Sanrio will reveal one final Red Bouquet character, and we’ll likely see him tomorrow.

According to his profile, Rimicha is a bit of a lovable trouble maker. He seems to get really lost in his emotions, since he laughs as much as he gets upset. Though he’s a knight, he hates work. He talks in a very childlike manner. If we are to compare Fragaria Memories with Twisted Wonderland, he’s very similar to Floyd.

Saku Hyuga voices Rimicha in Fragaria Memories. He had minor roles in Princess Connect Re:Dive, Fly Me to the Moon, and Tales of the Rays. As for the artist, Kuroume illustrated him. Kuroume is an illustrator who has previously provided artwork for Vocaloid music videos, with their art appearing for songs like “Guuzou Janai,” “Heart Heart,” and “Melancholia.”

As for Kirimi-chan, they’re a character who has a giant piece of salmon filet for their head. They debuted in December 2013. There doesn’t appear to be any recent goods featuring only Kirimi-chan, as they often appear on items with an ensemble cast.

Fragaria Memories is a new multimedia fantasy project featuring Sanrio characters and the knights they summoned to protect their home continent. Sanrio previously revealed the knights for Marron Cream, Pompompurin, and My Melody.

The post Rimicha Is Knight of Kirimi-chan in Fragaria Memories appeared first on Siliconera.

We were introduced to another new knight of Fragaria today on the Fragaria Memories official social media . This time, Sanrio revealed Romarriche, the knight who serves Marron Cream. His personal bio was also added as an update to the Sanrio fantasy project’s official website.

Romarriche is a soft-spoken and gracious Fragarian. He is generous and offers to others with kindness and care. The knight also enjoys sewing and baking sweets, which he learned from Marron Cream. The character is voiced by Shun'ichi Toki, who also provides the voice of Freminet in Genshin Impact. Romarriche's character art was illustrated by TCB.

Get a complete look at Romarriche in the post below:

[embed]https://twitter.com/fragaria_sanrio/status/1709493569944207567[/embed]

Romarriche is a member of the Red Bouquet in Fragaria Memories. With all of the group's being set to be revealed soon, we can expect another Red Bouquet character to be previewed next. Fragaria Memories is a new multimedia fantasy project by Sanrio. Its concept centers around Hello Kitty and her friends, who have summoned the knights of Fragaria to defend their home continent from evil forces known as “seeds.”

Romarriche, the knight who serves Marron Cream, was revealed on the Fragaria Memories official social media and website. More knights will continue to be announced in the future.

The post Sanrio Fragaria Memories Marron Cream Knight Romarriche Revealed appeared first on Siliconera.