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Apex-Toys is teasing its next Genshin Impact figure, which will be Yumemizuki Mizuki. Pre-orders will open soon, but there’s no exact date for them. We also don’t know the release date for the figure.

This is part of the Limepie series of figures, which are just slightly smaller than the standard 1/7 scale figure. Previous figures in this line include one of APPLe from Reverse: 1999 and Ellen Joe from Zenless Zone Zero. The Genshin Impact Yumemizuki Mizuki figure is posing like her splash art, complete with a tray of dango milk and dango. From the pictures, we can see details like how her feet are lifting in her geta, as well as the wrinkles in her skirt.

Here’s a closer look at how the figure will look. Some close ups focus on accents like her apron, air ribbons, and Vision.

Yumemizuki Mizuki is a new playable, five-star Anemo Catalyst character who only debuted in February 2025. Some comments in the replies and QRTs to the figure express surprise that Apex-Toys is already ready to release a figure of her, precisely due to how recent of a character she is.

In combat, she specializes in Swirl Reactions, and is capable of healing as well. Lore-wise, she is a clinical psychologist in Inazuma, and her ability to eat nightmares as a yumekui-baku helps her with her job. She’s also quite familiar with Yae Miku, another character from the Inazuma region.

Genshin Impact is readily available on the PS4, PS5, Windows PC, and mobile devices. Pre-orders for the Yumemizuki Mizuki figure will open soon, and it'll come out in January 2026.

The post Next Genshin Impact Figure Is Yumemizuki Mizuki appeared first on Siliconera.

Apex-Toys' Genshin Impact Yae Miko - Astute Amusement figure will also be available worldwide outside China. Tokyo Figure has opened pre-orders for the figure in Japan with a price tag of 25,080 yen. The Japanese web store can also ship the figure internationally via the WorldShopping widget, which converts the price to around $167.35.

This figure set will have a scale of 1/7 and an overall height of around 28 cm (~11 inches), which is measured from the bottom base. The figure will depict Yae Miko in the default Miko's Instruction outfit with her Wish illustration pose. In the original game, the Wish banner featuring Yae Miko appeared for the first time in February 2022.

Here are some of the sample images for the figure:

Every order of the figure will come with an Omamori charm themed after the Grand Narukami Shrine. The first-batch releases will further include an exclusive 5.1 cm (2 inches) long PVC figure of Yae Miko in her Divina Vulpes vixen form.

Tokyo Figure notes that a customer can only order up to three copies of the same figure. In addition, it will first import the figures from China, so there may be some scratches or chipped edges during the shipping process. The Japanese web store thus discourages people who want to have their figures and packages in guaranteed pristine conditions from making orders.

The Genshin Impact Yae Miko - Astute Amusement figure by Apex-Toys will be available in Japan in May 2026. Tokyo Figure will close the pre-order window for the figure on April 30, 2025.

The post Genshin Impact Yae Miko Figure Will Appear Outside China appeared first on Siliconera.

As part of Wonder Festival 2025 Winter, Apex-Toys shared a new Unicorn Overlord figure of Berengaria. She’s the former Tricorn Mercenaries leader who eventually s our army in the game. Since the item is still fairly early in development, we don’t know when it will be released or how much it will cost.

Only one photo of the Berengaria prototype figure appeared at WonHobby 39. She’s in the unpainted prototype phase, so we only had a general idea of how she will look. However, her armor and full-body suit are entirely black and crimson, and we included a screenshot from the game to highlight how her official art looks. The initial image suggests she’ll also be equipped with the same Iron Axe and Iron Greatshield she holds when you recruit her in-game.

Here's how Berengaria looks so far, and there's a screenshot from the game alongside her to allow someone to compare the two.

As a reminder, you can not only recruit Berengaria in the game. She is also one of the characters it is possible to marry. 

There are quite a few Unicorn Overlord figures that are already available or on the way. Kotobukiya already established that it is working on ones of Yahna, Rosalinde, Eltolinde, and Scarlett. Those are at various stages of development. It also confirmed in 2025 that a Melisandre figure is in the works too. While all of these items will appear in Japan first, we'll also eventually see them at retailers that ship worldwide or stores in North America.

There’s no word yet on when Apex-Toys will release its Berengaria Unicorn Overlord figure. Unicorn Overlord is available for the Nintendo Switch, PS4, PS5, and Xbox Series X. Kotobukiya is working on Melisandre, Yahna, Rosalinde, Eltolinde, and Scarlett figures as well.

The post Unicorn Overlord Berengaria Figure Wields an Axe and Shield appeared first on Siliconera.

Apex-Toys revealed during the Wonder Festival 2025 Winter event that it will produce new figures based on the respective protagonists of Persona 3 and 5. It will specifically base the figures on the characters' appearances in Persona 3 Reload and Persona 5 Royal. Both figures will be part of the company's Limepie lineup with the same scale of 1/8.

The Shanghai-based figure and toy company also made the announcements on its official X . It usually tweets in Chinese when it reveals character figures based on games made in the same country, like how it did with Honkai: Star Rail's Kafka and Zenless Zone Zero's Nekomata. However, it can also tweet in Japanese when it reveals figures based on Japanese franchises like Atlus' Persona series.

Here is Apex-Toys' announcement tweet for its Persona 3 protagonist figure:

The company also made a separate tweet for the Persona 5 figure of Joker:

The 1/8 scale Limepie figures of the Persona 3 and 5 protagonists are undergoing production by Apex-Toys. The company will base the characters on Persona 3 Reload and Persona 5 Royal, both of which are readily playable worldwide on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X, and PC. Persona 5 Royal is also additionally available on Nintendo Switch.

The post Apex-Toys Will Make Persona 3 & 5 Protagonist Figures appeared first on Siliconera.

HoYoVerse and Apex-Toys announced a new figure, and this time it is of Raiden Mei from Honkai Impact 3rd. It is expected to launch in February 2026. Pre-orders are open at AmiAmi and Tokyo Figure. It’s 25,330円 (~$163) at AmiAmi and 25,850円 ($168) at Tokyo Figure.

Raiden Mei is a 1/7 scale figure, so she’ll be just over 21cm (eight and a half inches) tall. This is a static statue of the character sitting on a bench. She’s wearing her Aqueous Springtide outfit, which is found in-game for the Herrscher of Thunder Battlesuit. In-game, it can be displayed with or without glasses, and that is possible here as well. Some of the sample photos even show her without them. 

Here’s how she looks:

While Raiden Mei from Honkai Impact 3rd may look similar to the Genshin Impact character Raiden Shogun, she is an entirely different character. Honkai: Star Rail character Acheron also bears a resemblance to her, which Welt Yang commented on in a roundabout way in that game. 

Apex-Toys often releases figures based on HoYoVerse characters. For example, it just announced a Kafka Honkai: Star Rail one. It’s also been responsible for a lot of Zenless Zone Zero merchandise, with ones of Victoria Housekeeping faction being the most recent reveals.

The Honkai Impact 3rd Raiden Mei figure is expected to release in February 2026, and pre-orders are open on AmiAmi and Tokyo Figure. The game is available on PCs and mobile devices.

The post New Honkai Impact 3rd Raiden Mei Figure Debuts in 2026 appeared first on Siliconera.

Apex-Toys has revealed a new 1/7 scale figure modeled after the Honkai: Star Rail character Kafka. The Shanghai-based company will open pre-orders for the figure first in China, and other countries and territories may follow suit shortly after. [Thanks, Hobby Watch!]

This figure will depict Kafka in her regular attire as she normally appears in the game, which is readily available worldwide on PlayStation 5, PC, Android, and iOS. The figure set will also have the Stellaron Hunter wield her crimson-colored sword, with thorn effects gushing up from the set's base.

More sample images of the figure are available via Apex-Toys' official X :

The new figure will add another entry to the ever-growing list of merchandise featuring Kafka. miHoYo's Taobao storefront has also revealed another Kafka figure slated for release in May 2025, but that one would depict her in an evening gown while playing violin, and the scale is also smaller at 1/8. The game's publisher company also revealed new chibi figures featuring the same character along with Blade in June 2024.

Apex-Toys' new 1/7 scale figure of Kafka from Honkai: Star Rail will appear first in China. The Chinese company will announce more details about the figure's release window and pricing at a later date.

The post Honkai: Star Rail Kafka 1/7 Scale Figure Revealed appeared first on Siliconera.

Apex Toys announced pre-orders are about to open for a Zenless Zone Zero casual Ellen Joe figure, and that it is also working on figures based on Alexandrina “Rina” Sebastiane, Corin Wickes, and Von Lycaon. All of them are from the Victoria Housekeeping. Only Ellen has a release window so far, which is August 2025.

The Ellen figure already is in the painted prototype stage, as this character is about ready to go. Apex Toys announced pre-orders are about to open for her. She’s in her casual school uniform, which is the same outfit that is the subject of her first optional On Campus costume in-game. It is a 1/8 scale figure, which means it’ll probably be around eight or nine inches tall. 

Here are all the initial photos of her that Apex Toys shared with us online.

The other Victoria Housekeeping Zenless Zone Zero figures of Corin, Lycaon, and Rina are much earlier in development. Apex Toys only shared unpainted prototype pictures of the three of them. Those will all be in their default maid and butler combat attire. They’ll also be 1/7 scale, so they should be around nine inches or taller. That means they’d be more along the lines of the ones based on Cunning Hares Anby, Billy, Nicole, and Nekomata.

Here’s how those are looking so far:

Even more figures are also on the way. However, it will take more time before we see them. Good Smile Company is working on Zenless Zone Zero Nendoroids too. The first ones will be siblings Belle and Wise. 

Zenless Zone Zero is available for the PS5, PC, and mobile devices, and scale figures of Ellen, Rina, Corin, and Lycaon are on the way from Apex Toys.

The post Zenless Zone Zero Ellen, Rina, Corin, and Lycaon Figures Teased appeared first on Siliconera.

Apex Toys will open up pre-orders of a 1/7 scale figure of Nekomata from Zenless Zone Zero. Pre-orders will start from December 12 and end on December 26, 2024.

So far, the figure will be available via the Apex Innovation TMall online shop. Those who pre-order from this shop will be able to receive a free keychain. It looks like a CD case with Nekomata’s picture inside. As for the price, the figure costs 849 CNY ($116.95), but during the initial sales period, it’ll only cost 799 CNY ($110.05). The figure should come out in November 2025.

As for the figure itself, it depicts Nekomata striking a playful pose. She’s got one hand curled like a paw near her face, while her other hand is holding one of her daggers. Her tails are making a heart shape, and she looks like she’s in the middle of skipping. Like when you pull on the characters in the game, the stand of the figure resembles a film reel.

Apex Toys shared a prototype of this Nekomata figure back in July 2024. At this time, it also showed off figures of the other of the Cunning Hares: Anby, Billy, and Nicole. As the Anby figure is available on AmiAmi, it’s highly likely that AmiAmi will stock the Zenless Zone Zero Nekomata figure as well.

Zenless Zone Zero is readily available on the PS5, Windows PC, and mobile devices.

The post Zenless Zone Zero Nekomata Figure Looks Playful appeared first on Siliconera.

Apex-Toys and miHoYo announced the release of a new 1/7 scale figure of Billy Kid from Zenless Zone Zero. The figure costs 899 Chinese yuan (or approximately $126.25) and its release date is set for China on October 2025.

Pre-orders for the new Billy Kid figure open on October 31, 2024 from the miHoYo official store. The figure depicts Billy Kid holding a gun on his left hand, with his right hand resting on his belt, striking a pose. Additionally, his eyes can be seen glowing yellow through his visor. Furthermore, a base is included with the figure, and it features the line "Welcome to New Eridu, where humanity rises anew!"

You can check out the new ZZZ figure of Billy Kid here:

As a reminder, Apex-Toys announced the release of Zenless Zone Zero figures of Anby, Nicole, and Nekomata alongside the announcement of the Billy figure back in July 2024, as part of Bilibili World 2024.

The new Zenless Zone Zero 1/7 scale figure of Billy Kid costs approximately $126.25 and pre-orders for it will open on October 31, 2024. Zenless Zone Zero is readily available for the PS5, PC, and mobile devices, and the 1.3 update will release on November 6, 2024.

The post Zenless Zone Zero Billy Kid Figure Debuts in 2025 appeared first on Siliconera.

As part of the WonFes Shanghai 2024 announcements, Apex-Toys revealed it is working on a figure of Virginia from Unicorn Overlord. The announcement was accompanied by a photo of an unpainted prototype of the character, hinting at the design we can expect when it is released.

While there’s no release window for this product, the announcement did include a few details. This will be a 1/8 scale figure. This means she’ll likely stand at over a foot tall. She will also appear in her full armor from the game, befitting her role as a Crusader. As such, she has shields on both of her arms and wields a sword in her right hand. 

Here’s the full announcement for the Unicorn Overlord Virginia figure with unpainted prototype photo. It noted that it is on display at the event for people to see in person.

This is the third Unicorn Overlord figure we’ve seen in the last week. Kotobukiya announced it is working on ones of Eltolinde and Scarlett. Like the Virginia model, they will be scale figures. Both also are only in the unpainted prototype phase.

Unicorn Overlord is available for the Nintendo Switch, PS4, PS5, and Xbox Series X. There’s no release window for the Virginia figure yet.

The post Unicorn Overlord Virginia Figure Announced appeared first on Siliconera.

A 1/7 scale figure of Anby Demarra from Zenless Zone Zero is open for pre-orders in Japan. It will come out in July 2025.

The Zenless Zone Zero Anby Demarra figure is from Apex, which had worked on multiple figures for HoYoVerse games in the past. It costs 22,400 JPY, which is approximately $153.90.  AmiAmi has warned that the shipping costs may be on the pricier side for this figure, as it’s quite big and heavy.

Anby is looking like she’s ready for battle in this figure. She’s got a hand on her sword and her other one outstretched. Her expression is her usual neutral one. Apex seems to have put a lot of care into the sculpting, between all the details of her outfit and the way her skirt billows around her thighs. The stand for the figure looks like a film reel, with the welcome slogan for New Eridu on it.

Anby is the poster girl for Zenless Zone Zero (in that her face is on the icon like Paimon in Genshin Impact and March 7th for Honkai: Star Rail). When you start the game, you can get a copy of her for free. She’s a member of the Cunning Hares along with Billy Kid and Nicole. Though she’s usually very stoic and quiet, she has a bit of a silly side. For example, she sometimes conflates movies with reality.

Zenless Zone Zero is readily available on the PS5, Windows PC, and mobile devices. The Zenless Zone Zero Anby figure will come out in July 2025.

The post Zenless Zone Zero Anby Figure Will Come Out in July 2025 appeared first on Siliconera.

Apex Toys will release a figure of March 7th from Honkai: Star Rail, with pre-orders ending on September 11, 2024. She’ll come out some time in July 2025.

You can get the figure from services like Tokyo Figure. Tokyo Figure does offer international shipping, so you don’t need to find a proxy if you live outside of Japan. Getting it from Tokyo Figure will also get you a special print. The Honkai: Star Rail March 7th figure is a 1/7 scale and costs 28,160 JPY. That would convert to approximately $176.99.

The figure is similar to her splash art, but the angle she’s tilting her head and holding her hand are off. This is the art you see when you pull for March 7th in the gacha or when she uses her Ultimate. Like in the splash art, she’s got her bow near her thigh and her hand to her face. Unlike the artwork, the figure looks less like she’s saying hello and more like she’s covering her face from the sunlight. The stand looks like March’s Six-Phased Ice and there are little flowers around her as well.

Previously, Apex Toys released a scale figure of Fu Xuan, also from Honkai: Star Rail. This figure, like the March 7th one, used her key visual. However, it was a lot more faithful to the artwork’s pose and had a version that came with a special display case.

Honkai: Star Rail is readily available on the PS5, Windows PC, and mobile devices.

The post Honkai: Star Rail March 7th Figure Will Appear in 2025 appeared first on Siliconera.

At Bilibili World 2024 between July 12-14, 2024, Apex-Toys shared Anby, Billy, Nicole, and Nekomata Zenless Zone Zero figures. All four of the Cunning Hares are in development, though one is further along in development than others. Images were shared after the event on Apex Toys’ Weibo .

Of the four Zenless Zone Zero figures, the Anby one is furthest along in development. At the event, a painted prototype of her appeared. The stand makes it look as though she is standing on top of a film canister. Since her figure did appear in this state at BW2024, it is likely she will be the first one released.

Here are closer looks at her figure on its own.

The Billy, Nekomata, and Nicole Zenless Zone Zero figures are all only in the unpainted prototype phase. As such, it isn’t possible to tell which one could appear first after Anby. 

Here’s how the three of them looked at the event:

Anby, Billy, and Nicole are the first three free characters every Zenless Zone Zero player gets. All three are of the Cunning Hares, and the tutorial and first chapter involves players helping them. Nekomata is the first S-Rank Agent we get a chance to use during the game’s story as part of those initial missions, and she is one of the S-Rank characters always available in standard and limited banners.

Zenless Zone Zero is available for the PS5, PC, and mobile devices, and there is no release window for the Anby, Billy, Nekomata, and Nicole figures yet.

The post Zenless Zone Zero Anby, Billy, Nicole, and Nekomata Figures Coming appeared first on Siliconera.

Apex-Toys teased the release of its Honkai Impact 3rd figure that features Seele and her other self, Veliona. The reveal comes ahead of its pre-orders opening.

This Seele and Veliona Honkai Impact 3rd figure is based on the Mirrored Flourishes outfit for the Stygian Nymph battlesuit, and it is a 1/8 scale statue. Seele is seated on the right in her white and blue outfit, while Veliona is on the left in her black and red one. The scythe weapon is nowhere in sight. The two parts of Seele sit on a bench together with a small table between them, with Veliona pointing at her counterpart. The flowers on the vines growing along the back match their outfits’ colors. 

Here are the first three photos of Seele and Veliona shared by Apex-Toys.

For those familiar with Honkai: Star Rail, Seele may look familiar. This is because the Seele we meet in Belobog is an alternate version of the heroine. This is similar to how the Bronya and Silver Wolf in that game are alternate versions of Bronya from Honkai Impact 3rd.

It isn’t unusual for Apex-Toys to work on figures based on HoYoVerse properties. For example, the company showed off its Honkai: Star Rail Fu Xuan one at the start of 2024, and that will ship in May 2025. The company also recently announced a Dan Heng Imbibitor Lunae figure as well.

Honkai Impact 3rd is available for PCs and mobile devices, and the Seele and Veliona figure is in development.

The post Apex-Toys Working Honkai Impact 3rd Seele and Veliona Figure appeared first on Siliconera.

Apex will release an Arctech action figure of Qiqi from Genshin Impact. It is the Icy Resurrection Version of her, and she looks like her default appearance in-game. Pre-orders open from December 20, 2022, and she will ship out in December 2023. The Genshin Impact figure costs 17,270 JPY, which is approximately $126.20. [Thanks, Hobby Watch!]

You can pre-order it from AmiAmi. As of the time of writing, she is on sale for 15,980 JPY (around $121.30), instead of her original price. This action figure is a 1/8 scale figure, and she stands at around 160 millimeters tall. In total, there are 19 ts for you to pose this figure, and there are three face plates as well. The action figure will also come with a Prototype Rancour, multiple hand parts, coconut milk, and a Herald of Frost.

Here are some more pictures of Qiqi:

[gallery link="file" columns="6" ids="944398,944399,944400,944401,944402,944403"]

Qiqi is one of the permanent five-stars who debuted at the launch of the game. She only made minor appearances in events and the main story thus far. Pre-ordering the Qiqi action figure will also net you an acrylic memo stand.

The Genshin Impact Qiqi action figure is available to pre-order and will ship out in December 2023. Genshin Impact is readily available on the PS4, PS5, Windows PC, and mobile devices.

The post Genshin Impact Qiqi Action Figure Comes with Coconut Milk appeared first on Siliconera.