Sanrio announced a crossover collection ofmerchandise that features its mascots dressed as Chiikawa characters and vice versa. It will debut in Japan on June 13, 2025, though only applicable Sanrio+ who enter a lottery will be able to buy them initially. The company didn’t note of the items will also appear worldwide yet.
Five Sanrio mascots and five Chiikawa characters are a part of this collection, and in each case the merchandise features all 10 represented. This means that the pairings mean we’ll see examples where Hello Kitty will constantly be dressed as Chiikawa, and likewise Chiikawa will wear a Hello Kitty outfit. Here is the official list of which characters are connected.
- Chiikawa and Hello Kitty
- Furuhonya and My Melody
- Hachiware and Cinnamoroll
- Momonga and Kuromi
- Usagi and Pompompurin
There are four kinds of plush products in this crossover collection. Some are more traditional stuffed animals, such as the five 3,696円 (~$26) plush toys of the Chiikawa characters in removable costumes. Those can take the Sanrio outfits off. Five mascot keychains of them that don’t include removable clothes are 2,497円 (~$17). Five plush purses of the Chiikawa characters’ heads with hoods are 2,794円 (~$19). 10 hair clips are also plush and feature all 10 mascots from the crossover for 946円 (~$7) each. Also, while not plush toys, there are 10 flocked 990円 (~$7) of each character.
There are also some bags and stickers in the collection. A set of what looks to be 17 stickers costs 550円 (~$4). There are three bag options, with one being a set of two. The cheapest is a pink eco bag that can be folded into a pouch for 1,496円 (~$10). The pair of two zippered pouches is 1,980円 (~$14). Finally, the A4-size tote bag is 2,497円 (~$17).
Here’s how all the Sanrio and Chiikawa character merchandise will look:
This crossover collection will first debut in Japan on June 13, 2025. There’s no word on a US or worldwide release yet. The Chiikawamanga and anime are available in Japan.
Published: May 29, 2025 11:00 am