New Sanrio Merchandise Focuses on Characters’ Butts

Butt lovers, rejoice, for Sanrio will release a series of stickers and hair clips featuring the butts of popular Sanrio characters. Both types of items are available for pre-order via Tees Factory, which does not offer international shipping with its Yahoo store. No US storefronts shared listings for the accessories and decorations yet.

The stickers use a soft material that allegedly makes them fun to touch. You can get stickers for Hello Kitty, Kuromi, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Hangyodon. Pompompurin is the only one who has an X to mark the character’s butthole. This is a trait that’s present in Pompompurin merchandise and not the others, which is likely the reason no other mascot shares this characteristic. The stickers will cost 660 JPY ($4.60) each, and they will ship out on June 30, 2025.

The character line-up for the hair clips remains the same. Again, Pompompurin is the only one with an X marking his behind, and the hair clip also uses a soft plush-like material. Each one costs 858 JPY ($6). These hair clips are specifically for the left side of your bangs. If you part your hair to the right and you still want to use them, you can, but the design won’t look the same. The hair clips will ship out on July 30, 2025.

Here’s a closer look at both the stickers and hair clips:

The above characters are all popular mascots who often appear in merchandise or collaborations. In particular, butt hole flasher Pompompurin has been enjoying his time in the spotlight this year. During the first place in the interim results. Sanrio will announce the results of the poll on June 29, 2025. So time will tell if Pompompurin’s unique tactic will be enough to usurp Cinnamoroll.

The Sanrio butt collection for its mascots is open for pre-order via Tees Factory’s Yahoo storefront.