Mofamofy Flocked Hello Kitty, Cinnamoroll, and Kuromi Figures Hold Flowers

Bandai Namco’s Rowtashii Noise brand announced new flocked Mofamofy figures of Sanrio mascots Cinnamoroll, Hello Kitty, and Kuromi are on the way. All three will debut in Japan in September 2025. As multiple stores, such as Amazon Japan and AmiAmi, are also taking pre-orders, we’ll also see them appear worldwide. We might also see them at Crunchyroll as well, as its storefront carried other characters in the line.

There are certain hallmarks of these types of figures. The first is that they are always flocked. So they are fuzzy to the touch. The second is that they always hold transparent plastic flowers. The type of flowers varies, and they can include a mix of varieties. Next, all of the characters in this line are cute ones based on popular mascot lines. Finally, there is standardized pricing for them. They always cost 4,400 yen (~$30).  

Here’s how all three of the new Mofamofy Sanrio Cinnamoroll, Hello Kitty, and Kuromi figures will look. These are static figures, so there are no extra parts, and the flowers aren’t removable. Kuromi will be the tallest, at almost four inches (100mm) tall. Cinnamoroll is shortest, as he is 65mm (about two and a half inches) tall. However, he is the widest of the three.

Rowtashii Noise’s Mofamofy line is a relatively new one. Prior to these three Sanrio figures, only two other characters were announced. Both were Mofusand cats. One is dressed as a bee and holding a bouquet of orange flowers, while the other is a cat dressed as a shark holding pink flowers. Those both will be available in Japan in August 2025, then appear worldwide after.

The Mofamofy Cinnamoroll, Hello Kitty, and Kuromi figures will launch in Japan in September 2025, and we should see multiple retailers offer them globally.