Disney Step has officially launched in Japan. It’s an AR game that has you searching for treasure in real life with Mickey and other Disney characters.
Disney Step is an ARG in the vein of Pikmin Bloom. The city around you transforms into the setting of the game, and you can go around IRL to look for treasure with familiar Disney characters. Like most mobile games, it’s free-to-play with microtransactions involving real-life money. From the website, it seems that gacha items are for cosmetics. You can dress up your avatar in various outfits and costumes, including items that draw inspiration from Disney characters and movies.
You can watch the trailer for the game here:
Like most other ARGs that involve using your phone to explore real life, you should be aware of your surroundings so you’re not walking into traffic or tresing.
There will be a campaign between March 3 to April 1, 2025 to celebrate the game’s launch. Every day for seven days, you can to receive gacha tickets and gems. According to the website, over 500,000 people pre-ed for Disney Step before its March 3, 2025 release date. To commemorate this, all players will receive gems, keys, and a Mickey Mouse plush to take pictures with in the photo studio.
Disney Step is available on mobile devices in Japan.
Published: Mar 3, 2025 06:00 pm