Nintendo Claims Switch 2 Wholesale Price Article Is False

At the beginning of June 2025, Bloomberg shared an article suggesting some information on the wholesale price of the Switch 2 in Japan and gross profit margin, and Nintendo later took to social media to refute it. It stated the information in the article was incorrect and untrue. However, it didn’t offer any clarification, as the notice also stated, “Nintendo does not disclose any information regarding business conditions with distribution and retail partners.”

According to the Bloomberg report, unnamed sources claimed retailers would make 5% instead of 2%. This would mean the stores selling the Switch 2 would make more profit on the Nintendo console due to wholesale price option. In Japan, two models are going to be available. One is a variant that is only in Japanese and sold in Japan for 49,980円 (~$350), and the other is a multi-language option that costs 69,980円 (~$490) that is identical to the one being sold worldwide. The article claimed the move would potentially make selling the system more attractive, since that sort of would make more money.

Here is the full statement from Nintendo regarding that report:

The Switch 2 is about to debut worldwide. Its launch is set for June 5, 2025 worldwide. The system will need a day-one update to function as expected. Also, worldwide there is a bundle option that includes both the system and a copy of Mario Kart World for $499. That means you get the game for less than usual, as outside that bundle it costs $79.99.