New Sanrio Mobile Game Is Hello Kitty Friends Match

Line Games just released a new Sanrio mobile game called Hello Kitty Friends Match on Google Play and the App Store. As the title suggests, it is a free-to-play, match-3 game. In addition to major characters like Hello Kitty, Pompompurin, and Cinnamoroll showing up in the initial images, it also seems like some of the less visible characters like Corocorokuririn the hamster will also appear in it.

The idea in Hello Kitty Friends Match is that the Sanrio characters find themselves in Dreamland. However, it isn’t what it used to be, and a village they come to is completely dark and decimated. Players can then go through match-3 puzzles to help restore it. As they do, they can also get different types of costumes to dress up characters. 

Here’s the first trailer for the game that helps to set up the experience. The initial image shows that in addition to Hello Kitty, Pompompurin, Cinnamoroll, and Corocorokuririn, we will also see Badtz Maru, My Melody, Kuromi, Pochacco, Keroppi, and Tuxedosam. Only these ten characters are confirmed at launch, and it’s unknown if or how many more could appear. 

There is a launch promotion going on. One of the most notable releases as part of it is a Cupid costume players can put on Hello Kitty. There are supposedly around 100 outfits at launch to earn.

Hello Kitty Friends Match is available on mobile devices. The other major Sanrio game out now is Hello Kitty Island Adventure, which is on the Switch, PC, and mobile devices with new ports headed to the PS4 and PS5 in 2025.