Nintendo has revealed new Mario merchandise in the form of keychains with swappable Hanafuda cards. The company has also immediately started selling the items on its physical and online storefronts in Japan.
A single pack costs ¥1,650 (~$11.55). It will contain a keychain and a set of four Hanafuda cards with similarly themed flowers. For example, the set with Yoshi, Birdo, Baby Yoshi, and Yoshi’s egg all feature the same flowers as the ones attached to the strap. The card set in each pack will appear at random.
The pack will also include a three-sided case where the owner can store the unused cards. They can either fold the case into a triangle on its own or even connect it with another case if they have purchased multiple packs. Nintendo is also selling a 12-in-1 box that costs ¥19,800 (~$138.60).




In the Japanese online My Nintendo Store, the Kyoto Takashimaya Shopping Center.
The Mario Hanafuda keychains are now available for purchase in Nintendo’s online and physical stores across Japan.
Published: Apr 17, 2025 12:00 pm