Mario Hanafuda card keychains by Nintendo
Image courtesy of Nintendo

Nintendo Sells Mario Hanafuda Keychains in Japan

A pack will contain four swappable cards and a case to store the three unused cards.

Nintendo has revealed new Mario merchandise in the form of keychains with swappable Hanafuda cards. The company has also immediately started selling the items on its physical and online storefronts in Japan.

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A single pack costs ¥1,650 (~$11.55). It will contain a keychain and a set of four Hanafuda cards with similarly themed flowers. For example, the set with Yoshi, Birdo, Baby Yoshi, and Yoshi’s egg all feature the same flowers as the ones attached to the strap. The card set in each pack will appear at random.

The pack will also include a three-sided case where the owner can store the unused cards. They can either fold the case into a triangle on its own or even connect it with another case if they have purchased multiple packs. Nintendo is also selling a 12-in-1 box that costs ¥19,800 (~$138.60).

In the Japanese online My Nintendo Store, the Kyoto Takashimaya Shopping Center.

The Mario Hanafuda keychains are now available for purchase in Nintendo’s online and physical stores across Japan.


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Kite Stenbuck
Japanese News Translator
Kite is a Japanese translator and avid gamer from Indonesia, Southeast Asia who learned the language mostly by playing Japanese games from the PS1 era. He primarily translates news about Japanese games and anime straight from Japan. After initially starting with a focus on Dynasty Warriors communities from the mid-2000s, he eventually ed Siliconera in 2020. Other than Dynasty Warriors, Kite is also a big fan of Ace Combat and other games featuring mechs, especially Gundam.